Consumer Sentiment Analytics

Ratings Analysis Report - US Flagship Smartphones: February 2018




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Report Summary:

Based on analysis of 12,466 ratings and reviews for five current generation flagship smartphones in the US market, Strategy Analytics' Consumer Rating Index has identified that the LG V30/30+ leads in consumer satisfaction among the top flagship smartphone models in February 2018 with an average buyer rating of 4.68/5.   While Display is the most mentioned device feature across all reviews, Camera advances are driving positive sentiment for all flagship devices. Sentiment for the Samsung Galaxy S8 camera is +0.96 outscoring the iPhone X camera with +0.93.

Table of Contents

Introduction & Methodology
Slide 4
 Key Findings
Slide 5
 Consumer Ratings Index
Slide 6
 Ratings Distribution
Slide 8
 Sentiment Matrix
Slide 9
 Brand Consideration
Slide 12
 Review Analysis: LG V30/V30+
Slide 13
 Review Analysis: Apple iPhone X
Slide 14
 Review Analysis: Samsung Galaxy  S8
Slide 15
 Review Analysis: Motorola Z2 Force
Slide 16
 Review Analysis: Google Pixel XL 2
Slide 17
 Conclusion Slide 18
 CSA Contacts
Slide 19

 


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