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Author: Kevin Nolan
Publication Date: Apr 27 2017
Pages: 8
Report Type: Insight, Word

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Pre-Launch Expectations: Samsung's Galaxy S8/S8+

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Report Summary:

Samsung announced the eighth generation of its flagship Galaxy S smartphone on March 29th 2017. With new advances in screen dimension and the debut of the company’s in-house developed AI assistant – Bixby – there is plenty of hype surrounding the new device. This insight considers the likely key success markers for the Galaxy S8 in the US market, based on our analysis of consumer expectations and priorities as expressed through online commentary.

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