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Author: Kevin Nolan
Publication Date: Sep 21 2017
Pages: 9
Report Type: Insight, Word

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Pre-Launch Expectations: Apple's iPhone 8/8 Plus

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Report Summary:

Apple announced its next generation of smartphones during the company’s event hosted at the Steve Jobs Theater in Cupertino California on September 12^th, 2017. With new technological advances like wireless charging, the new generation of Apple smartphones looks to play catch up with other brands. This insight focuses on outlining key success markers that the new smartphones from Apple need to exceed to be considered the top device in the US. This insight focuses on the 8 and 8 Plus devices; a separate insight covering the iPhone X (ten) will be available closer to its launch in November.

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