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Consumer Sentiment Analytics

Monthly Ratings Report March 2017: US Flagship Smartphone

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Report Summary:

Based on analysis of more than 47,000 ratings and reviews for six current generation flagship smartphones in the US market, Strategy Analytics' Consumer Rating Index has identified that the Samsung Galaxy S7 leads in consumer satisfaction among the top flagship smartphone models. This device has an average buyer rating of 4.56/5 through March 2017. Apple’s iPhone 7 is the next highest rated flagship smartphone on average. The camera is the most frequently mentioned attribute of any device (20% of reviews mention this aspect of the device).
Table of Contents

1. Introduction
   1.1 Key Findings
   1.2 Market Backgrounds
2. Consumer Ratings Index
3. Brand Consideration
4. Drivers of Satisfaction and Dissatisfaction
5. Conclusion
6. Analyst Contact


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