Consumer Sentiment Analytics

Monthly Ratings Report February 2017: US Flagship Smartphones

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Report Summary:

Based on analysis of nearly 40,000 ratings and reviews for six current generation flagship smartphones in the US market, Strategy Analytics' Consumer Rating Index has identified that the Samsung Galaxy S7 leads in consumer satisfaction among the top flagship smartphone models. This device received an average buyer rating of 4.57/5. Google Pixel was the next highest rated flagship smartphone on average. The display is the most frequently mentioned attribute of any device (20% of reviews mention this aspect of the device).
Table of Contents

  1. Introduction
    1.1 Key Findings
  2. Consumer Ratings Index
  3. Brand Consideration
  4. Drivers of Satisfaction and Dissatisfaction
  5. Conclusions
  6. Analyst Contact

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