Consumer Sentiment Analytics

iPhone X Impresses Former Samsung Owners, but Price Dampened Conversion Enthusiasm




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Report Summary:

The Consumer Sentiment Analytics practice at Strategy Analytics recently examined 2,851 iPhone X buyer reviews published on major US online distributor sites. 86% of iPhone X buyers who were previously Samsung owners were satisfied with the switch. However, the price of the iPhone X was an issue for many, with some questioning whether it is a premium worth paying.


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