Consumer Sentiment Analytics

iPhone 7, The Top-rated Flagship Smartphone Across Europe During Q2 2017




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Report Summary:

Based on analysis of nearly 4,000 ratings and reviews for five current generation flagship smartphones in the European market, Strategy Analytics' Consumer Rating Index has identified that the iPhone 7 leads in consumer satisfaction among the top flagship smartphone models. This device has an average buyer rating of 4.45/5.00 during the second quarter of 2017. However, Samsung is mentioned more times than Apple. “Camera” is the top mentioned device feature for all devices

Table of Contents

1. Introduction
    1.1 Key Findings

2. Consumer Ratings Index
     Exhibit 4.1 Samsung Galaxy S8
     Exhibit 4.2 Apple iPhone 7
     Exhibit 4.3 LG G6
     Exhibit 4.4 Sony Xperia XZ
     Exhibit 4.5 Huawei P10

3. Brand Consideration

4.Drivers of Satisfaction & Dissatisfaction
     Exhibit 6.0 All Devices
     Exhibit 6.1 Samsung Galaxy S7
     Exhibit 6.2 Apple iPhone 7
     Exhibit 6.3 ZTE Axon 7
     Exhibit 6.4 Google Pixel
     Exhibit 6.5 LG G5
    
5. Conclusions

6. Analyst Contacts

7. How Can We Help You?

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