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Author: Kevin Nolan
Publication Date: Nov 03 2017
Pages: 7
Report Type: Report, Word

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Consumer Sentiment Analytics

Apple Seeks to Regain Innovation Leadership with iPhone X: New Camera & Security Features Will Determine Success

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Report Summary:

Apple announced its next generation of smartphones during the company’s event hosted at the Steve Jobs Theater in Cupertino California on September 12^th, 2017. With new technological advances such as FaceID, TrueDepth front-facing camera and wireless charging, the iPhone X seeks to play catch up with other brands that have usurped Apple’s innovation leadership in recent years. This insight focuses on outlining key success markers that the iPhone X (ten) will need to achieve to become the Apex product in the U.S.

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