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Consumer Sentiment Analytics

Apple Seeks to Regain Innovation Leadership with iPhone X: New Camera & Security Features Will Determine Success

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Report Summary:

Apple announced its next generation of smartphones during the company’s event hosted at the Steve Jobs Theater in Cupertino California on September 12th, 2017.  With new technological advances such as FaceID, TrueDepth front-facing camera and wireless charging, the iPhone X seeks to play catch up with other brands that have usurped Apple’s innovation leadership in recent years. This insight focuses on outlining key success markers that the iPhone X (ten) will need to achieve to become the Apex product in the U.S.

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