Consumer Sentiment Analytics

The Galaxy S8 Woos Former iPhone Owners: 81% Likely Won’t Return to Apple




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Report Summary:

The Consumer Sentiment Analytics practice at Strategy Analytics examined consumer reviews of the Samsung Galaxy S8 as published on major US online distributor sites.  253 reviewers were identified as having switched from the Apple iPhone to Samsung. Of these, 81% are fully satisfied with the switch, with many implying that they have no intention of going back to Apple.


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