User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Why YouTube Music Key is Poised to Be the Best Music Service



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Report Summary:

On November 12th 2014, YouTube announced plans to launch a streaming music service the following week. While most consumers already think of YouTube as a streaming music service, many can also identify frustrations with the app as a source for music that have hindered the music user experience. Two of these frustrations were centered on advertising interrupting their music consumption, as well as the inability to multitask while listening to music in the background from YouTube on mobile devices. YouTube’s Music Key not only addresses these two existing frustrations of using YouTube as a music source, but also added in several other key features which will serve as strong differentiators for competing services such as Spotify or Beats Music – at a paid subscription cost of course.

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