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Advanced HMI Strategies

Wearable Device Consumers in China Most Interested in Health and Family Care Use Cases

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Report Summary:

This report presents the findings of Strategy Analytics’ study of existing wearable device owners in Shenzhen, China, investigating their motivations to purchase, current usage, and future expectations of wearable devices. Except for basic fitness tracking features, wearable device owners in China are likely to use their device to receive voice call notifications and track sleep status. Though most participants were generally satisfied with the wearable device they have, the physical design, distance of connection and localization of fitness data, were the main causes of dissatisfaction. Beyond tracking fitness and health data, Chinese consumers expressed the greatest interest in family care use cases.

Table of Contents

1.       Executive Summary

2.       Introduction

3.       Current Behaviors

3.1     Purchase Motivation

3.1.1       Fitness band owners

3.1.2       Smartwatch owners

3.2     Friends, Design, Brand, and Price for Value are Main Promoters

3.3     Wearable Device Usage 

3.4     Wearable Devices Help Exercisers Achieve Goals

3.5     Consumer Satisfaction and Potential Improvements

4.       Consumer Expectations for Wearable Devices

4.1     WeChat is the Key Expected Feature on a Smartwatch

4.2     Consumers Most Interested in Fitness, Health, and Family Care

4.3     Consumer Attitudes to Fitness Coaching

5.       Conclusion

6.       Analysts Contact

7.       Appendix: Participant Profile 

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