User Experience StrategiesAdvanced HMI Strategies

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Author: Amy Robinson
Publication Date: Nov 21 2014
Pages: 16
 Report Type: Buyer Analysis

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UK Consumers Seek Greater Functionality as Mobile Apps Replace Online Banking



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Report Summary:

Overall, consumers who use mobile banking have high levels of satisfaction with their apps. However, as more and more consumers use mobile banking apps as a replacement for internet banking, users want more of the website’s features on their smartphone. In addition, consumers are also looking to use NFC for smaller payments and the ability to pay in cash or checks without having to visit their bank’s branch. As almost half of smartphone users report having never used a mobile banking app, it is also the responsibility of the banks to promote awareness and the secure convenience of these facilities.

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