User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

The Sony Portable Short Throw Projector Provides a Larger Screen Available on any Surface



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Report Summary:

While projectors have been available for decades, such technology has yet to be seen in many consumers’ homes, as most often they are bulky with limited use cases. Concerns of the expensive costs of traditional projectors and the need for a large space to project images/video onto, limit adoption of such devices. However, devices like the Sony Portable Short Throw Projector provide practical and beneficial use cases for the consumer, both in and out of the home. Portable enough to use anywhere, a short throw projector can turn any surface (e.g. wall or table top) into a TV screen or virtual pin board. The ability to more efficiently use space available provides users with a larger screen in a situation where a smaller smartphone or tablet screen was only accessible and/or useable. Consumers have the ability to seamlessly and wirelessly send content directly from their personal device to the short throw projector – a feature that consumers find imperative for connected devices in the home. Most likely not a cheap device, with many consumers finding it similar to the monetary purchase of a TV, use cases, benefits, and the value of owning such a product, must clearly be conveyed to the end-user when marketed.

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