1 EXECUTIVE SUMMARY 3
2 INTRODUCTION 7
3 INTEREST IN HOME IMPROVEMENT 8
3.1 REGION 8
3.2 GENDER 9
3.3 AGE 12
4 CURRENT OWNERSHIP OF SMART HOME TECHNOLOGY 14
4.1 REGION 16
4.2 GENDER 16
4.3 AGE 17
5 INTEREST IN SMART HOME TECHNOLOGY 19
5.1 SMART HOME TECHNOLOGY CATEGORIES: MEDIA, ENERGY & SECURITY 19
5.1.1 REGION 19
5.1.2 GENDER 21
5.1.3 AGE 23
5.2 SHOW ME, TELL ME, KNOW ME 25
5.2.1 REGION 26
5.2.2 GENDER 26
5.2.3 AGE 27
6 MEDIA 29
6.1 REASONS FOR INTEREST IN MEDIA SMART HOME TECHNOLOGY 31
6.2 ULTIMATE SMART HOME MEDIA DEVICE 32
7 ENVIRONMENT/ENERGY 35
7.1 REASONS FOR INTEREST IN ENVIRONMENT/ENERGY SMART HOME TECHNOLOGY 37
7.2 ULTIMATE SMART HOME ENVIRONMENT/ENERGY DEVICE 38
8 SECURITY 41
8.1 REASONS FOR INTEREST IN SECURITY SMART HOME TECHNOLOGY 43
8.2 ULTIMATE SMART HOME SECURITY DEVICE 44
9 CONTROL AND INTERACTION 46
9.1.1 REGION 46
9.1.2 GENDER 47
9.1.3 AGE 50
9.2 INTEREST IN A TV SMART HUB 51
10 CONCLUSION 54
11 ANALYST CONTACTS 56
12 APPENDIX: RESPONDENT PROFILES 57