User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

The Smart Home: Consumer Ownership & Interest



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Report Summary:

Current use of smart home technology remains low for consumers. For several survey respondents in the US, UK and China, the expense of installing and using smart home technology has yet to outweigh the usefulness and necessity of owing it. Low awareness and a lack of practical and tangible benefits also continue to hinder consumer adoption of smart home technology. However, interest in using technology that provides the ability to remotely control and monitor their home, appliances and devices as well as save money and provide a more secure home environment, is high amongst respondents. However, for consumers to adopt such technology, it is imperative that they are provided with an abundant amount and depth of knowledge of the technology and how it can provide a more efficient, secure and cost-saving environment. Consumers expect smart home technology to consolidate devices within their home. The convenience of having all media devices within the home connected, with the ability to easily control and monitor them via a single device or hub regardless of brand, is appealing
Table of Contents

1 EXECUTIVE SUMMARY 3
2 INTRODUCTION 7
3 INTEREST IN HOME IMPROVEMENT 8
3.1 REGION 8
3.2 GENDER 9
3.3 AGE 12
4 CURRENT OWNERSHIP OF SMART HOME TECHNOLOGY 14
4.1 REGION 16
4.2 GENDER 16
4.3 AGE 17
5 INTEREST IN SMART HOME TECHNOLOGY 19
5.1 SMART HOME TECHNOLOGY CATEGORIES: MEDIA, ENERGY & SECURITY 19
5.1.1 REGION 19
5.1.2 GENDER 21
5.1.3 AGE 23
5.2 SHOW ME, TELL ME, KNOW ME 25
5.2.1 REGION 26
5.2.2 GENDER 26
5.2.3 AGE 27
6 MEDIA 29
6.1 REASONS FOR INTEREST IN MEDIA SMART HOME TECHNOLOGY 31
6.2 ULTIMATE SMART HOME MEDIA DEVICE 32
7 ENVIRONMENT/ENERGY 35
7.1 REASONS FOR INTEREST IN ENVIRONMENT/ENERGY SMART HOME TECHNOLOGY 37
7.2 ULTIMATE SMART HOME ENVIRONMENT/ENERGY DEVICE 38
8 SECURITY 41
8.1 REASONS FOR INTEREST IN SECURITY SMART HOME TECHNOLOGY 43
8.2 ULTIMATE SMART HOME SECURITY DEVICE 44
9 CONTROL AND INTERACTION 46
9.1.1 REGION 46
9.1.2 GENDER 47
9.1.3 AGE 50
9.2 INTEREST IN A TV SMART HUB 51
10 CONCLUSION 54
11 ANALYST CONTACTS 56
12 APPENDIX: RESPONDENT PROFILES 57


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