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Advanced HMI Strategies

Smartphone Size Preference Stabilizes at 5.3"



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Report Summary:

In the first half of 2015, US and UK smartphone users were most likely to be interested in a device with a display size of 5.3” overall. US respondents show a higher interest in the larger sized prototypes than UK respondents, while Android owners show a higher interest in Phablet sized prototypes compared to Apple owners. Current smartphone owners are likely to prefer a thicker prototype with a longer battery life over a thinner phone.


Table of Contents

  • Executive Summary 
  • Introduction 
  • Overall Size Preference 
    • Size Preference over Time 
  • Purchase Intention 
    • Smartphone Size Preference by Region 
    • Smartphone Size Preference by Gender 
    • Smartphone Size Preference by Current Phone 
    • Size Preference by OS 
  • Smartphone Thickness Preference 
  • Conclusion 
  • Contact the author of this report 
  • Appendix A: Respondent Profile 

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