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Advanced HMI Strategies

Smartphone Size Preference H2 2014: Thicker Devices Acceptable for Larger Battery



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Report Summary:

In the second half of 2014, smartphone consumers in the US and UK showed greatest interest in devices with display between 5.0” and 5.5”.  Overall, respondents preferred a thinner device over a thicker device.  However, when taking into consideration the additional battery capacity a thicker device could provide, many switched their choice to the thicker option provided.


Table of Contents

  • Executive Summary
  • Introduction
  • Overall Size Preference
    • Size Preference over Time
  • Smartphone Thickness Preference
  • Purchase Intentions
    • Smartphone Size Interest by Region
    • Smartphone Size Interest by Gender
    • Smartphone Size Interest by Current OS
  • Size Preference by Current Phone
  • Conclusion
  • Contact the author of this report
  • Appendix A: Respondent Profile

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