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Advanced HMI Strategies

Smartphone Size Preference 2015: 5.0” and 5.3” Display Sizes Most Preferred by Chinese

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Report Summary:

In 2015, Chinese smartphone owners exhibited the highest interest in purchasing devices with a display size between 5.0” and 5.3”. Though the display sizes of the most preferred prototypes have increased compared to 2013, the overall dimensions of the most preferred prototypes remain the same. However, Chinese consumers exhibited clear preference for thin over thick devices. Even with battery life taken into consideration, over half of respondents chose the thin prototypes over the thick ones. 

Table of Contents

  • Executive Summary
  • Introduction
  • Overall Size Preference
    • Size Preference over Time
  • Smartphone Thickness Preference

  • Purchase Intentions

    • Smartphone Size Interest by Region
    • Smartphone Size Interest by Gender
    • Smartphone Size Interest by Current OS
    •  Smartphone Size Interest by Prototype Thickness
  • Size Preference by Current Phone

    • Large Size Display Smartphone Intenders
  • Conclusion
  • Analysts Contacts
  • Appendix: Participant Profile

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