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Advanced HMI Strategies

Smartphone Satisfaction Report: Battery Life Satisfaction Increasing

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Report Summary:

Strategy Analytics undertook a worldwide internet-based survey to investigate consumers’ smartphone satisfaction levels. 4,790 consumers across the US, UK, France, Germany, Italy, and China were surveyed. Consumers in all regions exhibit higher levels of satisfaction for their smartphone’s overall experience and display quality. However, battery life continues to rank at the bottom. Various mobile operating systems in China, along with scattered satisfaction levels result in consumers being less likely to stay with the same OEM. The US had the highest average satisfaction ratings and also the highest likelihood of staying with the same OEM compared to Western Europe and China.
Table of Contents

Executive Summary  4
Methodology  5
Smartphone Satisfaction by Region 6
Smartphone Satisfaction by Smartphone OEM  10
Overall Insights  15
More Information  16

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