User Experience StrategiesAdvanced HMI Strategies

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Author: Monica Wong
Publication Date: Nov 15 2019
Pages: 23
 Report Type: Report, PowerPoint

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Report Summary:

Battery life is by far the most important purchase factor for consumers in Europe and the US.  It was also rated second for consumers in China, behind processor speed.  However, battery life is still one of the biggest causes of consumer dissatisfaction. In research from our Consumer Sentiment Analytics (CSA) research team, around 20% of post-purchase consumer reviews of smartphones in the US mention battery performance. Using data from our consumer telemetry platform AppOptix, Strategy Analytics created five user profiles to evaluate the battery performance of five leading mid-tier smartphones: Huawei P30 Lite, Lenovo Moto G7 Plus, Nokia 8.1, Samsung Galaxy A70 & Sony Xperia 10. The profiles included: Entertainment, Gaming, Gen Z, Power (heavy) and Social users.  Overall, the Samsung Galaxy A70 performs best for Entertainment, Gaming and Gen Z user scenarios, while the Nokia 8.1 and the Samsung Galaxy A70 perform on par and best for Social and Power (heavy usage) user scenarios.
Table of Contents

•Executive Summary
•Introduction
•Methodology
•Power User Profile
•Entertainment Power User Profile
•Gaming Power User Profile
•Gen Z User Profile
•Social Power User Profile
•Overall Insights
•Analyst Contact
•How can we help you?

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