User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Smart Speaker Personas: Better Understanding of Who Owns & Who Wants to Buy



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Report Summary:

This report presents Strategy Analytics’ User Experience Strategies research into the user personas of both smart speaker owners and intenders.

While the US is still the largest market worldwide for smart speakers, most purchase intention is found in China with the number of intenders doubling in the US, and almost doubling in China since 2017.

Though several barriers still stand in the way of transitioning “intenders” to “owners”.


Table of Contents

Introduction and Methodology  2
Smart Speaker Owner Profiles  4
Smart Speaker Intender Profiles  15
Conclusions & Implications  19
Analyst Contacts  21
Appendix: Survey Demographics  23


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