This report presents Strategy Analytics’ User Experience Strategies research into the user personas of both smart speaker owners and intenders.
While the US is still the largest market worldwide for smart speakers, most purchase intention is found in China with the number of intenders doubling in the US, and almost doubling in China since 2017.
Though several barriers still stand in the way of transitioning “intenders” to “owners”.
Table of Contents
Introduction and Methodology 2
Smart Speaker Owner Profiles 4
Smart Speaker Intender Profiles 15
Conclusions & Implications 19
Analyst Contacts 21
Appendix: Survey Demographics 23