User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Pokémon Go: Is the Craze Slowly Dying from Users Feeling They’ve Reached the End?

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Report Summary:

Pokémon Go has essentially revolutionized mobile gaming by finally finding an excellent use for augmented reality on a smartphone, while incorporating a character base which has long been widely loved and accepted by multiple generations. This game is driving users to undertake behaviors completely new to them. Friends, family, and even strangers are developing a common bond over this game and users are heading to specific locations in droves and sprinting in herds to nearby Pokémon in an attempt to “catch ‘em all”. However, shortly after one month of being launched avid users are starting to feel limited in their game play and are either playing it less or looking to outside app access to continue to make the game more compelling. 
Table of Contents

1. Executive Summary 3
2. Introduction 4
3. Pokémon Go “Adventures” Drive Daily Usage 5
3.1 Pokémon Go Actually Makes Users Get Up and Go 6
4. How Pokémon Go Impacts Mobile Phone Usage 8
5. Lack of Variety in Pokémon Available Could Lead to the End 9
5.1 Use of Third Party Apps 9
5.2 Further Additions to the Game 10
6. Conclusions 11
7. Analyst Contacts 12
8. Participant Profiles 13

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