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Advanced HMI Strategies

Overhyping AI Will Constrain Consumer Acceptance: IFA 2018 Review

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Report Summary:

Numerous major technology vendor keynotes and product launches at IFA 2018 promoted some aspect of Artificial Intelligence. However, few companies offered any insight as to how AI will drive specific use cases that deliver tangible benefits to users by powering superior experiences.  Today, “AI” is mostly a buzzword that is used because it sounds cutting edge.  Strategy Analytics believes that overhyping AI poses significant risk.  Raising consumer expectations and then failing to deliver compelling use cases risks confusing consumers or worse - turning them off to the benefits of AI altogether. This report reviews the AI-related announcements at IFA 2018 and compares the level of industry hype with the current status of initiatives in the market place.

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