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Advanced HMI Strategies

Netflix - Expert Review

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Report Summary:

This report presents the findings of Strategy Analytics’ Connected Home UX expert evaluation of Netflix.

To understand the user experience and functionality of Netflix, Strategy Analytics reviewed this OTT media service to highlight the user interface, differentiating experiences and core features. The expert review was completed in June 2015, accessing Netflix via its website ( and through an app (in this case, Netflix for iOS was loaded onto an Apple iPad Air). The results of both are included in this review. Based on our analysis of Netflix, this report provides key highlights and recommendations for the Netflix website/app.

Table of Contents

1. Introduction


2. UX Overview


3. Differentiating Experiences

  • Personalisation
  • Service plans
  • Five profiles per account

4. Core Features

  • Signing-up
  • Create / manage profiles – Adults
  • Create / manage profiles – Kids
  • Opening  a newly created profile
  • Personalisation
  • Home screen
  • Playing content
  • Connecting via Facebook
  • Taste Profile
  • Search function
  • Browse function – Website
  • Browse function – App
  • Kids categories
  • Account Settings
  • Help centre

5. Conclusions

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