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Advanced HMI Strategies

Music Behaviors of Multi-Device Owners in the US

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Report Summary:

This report presents the findings of Strategy Analytics’ research into multi-device users in the US, investigating their behaviors of listening to music on multi-devices. The smartphone has become the most used and preferred device to consume music, while tablets are also used more frequently than dedicated MP3 players by consumers in the US. With music suggestion and taste-matching capabilities, Pandora is the most popular music service in the US. iTunes is also preferred by consumers due to the ease of accessing downloaded music from all Apple devices.

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