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Advanced HMI Strategies

Mobile Device Usage: Wi-Fi & Camera Most Used Features in US & Western Europe



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Report Summary:


This report presents the findings of Strategy Analytics’ web survey investigating the penetration and usage of various features of mobile phone features. The penetration of voice control and Wi-Fi has risen in both the US and Western Europe since 2014.  Wi-Fi is the most used feature on a weekly basis in the US, while Camera is the most used weekly feature in Western Europe.  Wi-Fi, Bluetooth and camera feature usage has increased considerably in both the US and Western Europe over the last year. 


Table of Contents

1.         Executive Summary       3

2.         Introduction       4

3.         Device Feature Penetration        5

4.         Reported Frequency of Use       8

4.1        Reported Frequency of Use by Gender  10

4.2        Reported Frequency of Use by Age       12

4.3        Reported Frequency of Use by Device Type       14

4.4        Reported Frequency of Feature Use by OEM      16

5.         Conclusion        19

6.         Analyst Contacts           20

7.         Participant Profiles        21



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