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Advanced HMI Strategies

Mobile Consumers in India Least Satisfied with Device Battery Life

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Report Summary:

Despite overall high levels of satisfaction across many mobile device features and services assessed by Strategy Analytics, consumers in India are least satisfied with the battery life on their mobile phones.  Long battery life is the number one priority for Indian consumers when they come to purchase their next mobile phone, which Strategy Analytics has also discovered is the same for consumers in the US and Western Europe.  Taking all features and services in to account, Apple owners in India are the most satisfied with their devices.


Table of Contents

1. Executive Summary 3
2. Introduction 4
3. Overall Mobile Phone Feature Satisfaction 5
4. Satisfaction by Feature/Service 7
   4.1 Network Data Speeds 7
   4.2 Display Size 7
   4.3 Smartphone Display Quality 8
   4.4 Ease of Use: All Device Tiers Combined 9
   4.5 Media Content Transfer: All Device Tiers Combined 10
   4.6 Smartphone Web Browsing 11
   4.7 Battery Life: All Device Tiers Combined 12
   4.8 Camera Picture Quality: All Device Tiers Combined 13
   4.9 Ease of Entering Text Quickly and Accurately: All Device Tiers Combined 15
   4.10 Reliability and Lack of Defects: All Device Tiers Combined 16
   4.11 Ease of Accessing Social Networking Sites on Smartphones 17
   4.12 Ease of Sending and Receiving Emails on Smartphone 18
   4.13 Software Update Frequency: All Device Tiers Combined 19
   4.14 Overall Device Satisfaction 20
5. Conclusions 22
6. Analyst Contacts 23
7. Participant Profiles 24

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