User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Live Video Broadcasting: Consumer Behaviors, Motivators, and Opportunities

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Report Summary:

The primary driver to using live broadcasting mobile apps for consumers is the ability to better interact and engage with their friends/followers while sharing their experiences live.  Live broadcasting has made the social networking experience more useful and compelling, resulting in greater overall frequency of access to Facebook for these users.  One of the biggest barriers to adopt Twitter’s Periscope is the requirement to download and use a separate app for live broadcasting.

Table of Contents

1. Executive Summary
2. Introduction
3. Live Streaming Behaviors: Going Beyond Capturing the Moment
   3.1 Primary Drivers to Use Live Broadcasting
   3.2 Discovery Of Live Broadcasting
   3.3 Most Common Use Cases for Live Broadcasting
   3.4 Live Broadcasting Makes Social Networking More Compelling
4. Why Facebook Live Will Be the Dominant Player in Live Broadcasting
5. Future Opportunities for Live Broadcasting
    5.1 More Instant Live Streaming & Text Overlays Could Improve the Experience
    5.2 Most Desired Live Broadcasting Features & Functions
6. Conclusions
7. Analyst Contacts
8. Participant Profiles

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