User Experience StrategiesAdvanced HMI Strategies

Ask the author
Author: Kevin Nolan
Publication Date: Jan 30 2015
Pages: 39
Report Type: Report, Word
Advanced HMI Strategies

Interactive Advertising: Utilizing the Second Screen to Increase Advertisement Views and Engagement



Please contact us to discuss pricing Contact Us

Report Summary:

Consumer attitudes towards and expectations of advertising are changing and viewers are demanding a more intuitive and tailored experience. In an era where consumers are in control of what, when, where and how they view TV/video content, it is not just about encouraging a consumer to watch/view an advertisement, but also the ability to impact how long they are engaged with it. TV advertisers should engage the consumer on the second screen - ensuring they do not skip/fast-forward, change the channel during commercials or lose focus to their personal device. Utilizing more interactive advertising via the personal device will be imperative in order to provide effective advertising – increasing brand recall, message recall, likeability and purchase intent. Advertisers have the opportunity to use gamification methods to encourage interaction and increase the amount of advertisement views. These opportunities should be effortless to partake in; providing a fun and entertaining activity targeted toward the specific consumer, where rewards and benefits are tangible and conceivable.


Table of Contents

  • 1 Executive Summary
  • 2 Introduction
  • 3 General Attitudes toward Advertisements
  • 4 Consumer Viewing Behavior of Advertisements
  • 5 Advertisements' Influence to Purchase
  • 6 Expectations of Advertising are Changing for Millennials
  • 7 Interactive Advertising
    • 7.1 Second Screen Links
      • 7.1.1 Likes
      • 7.1.2 Dislikes
      • 7.1.3 Changes to Increase Effectiveness
    • 7.2 # Hashtag Themes
      • 7.2.1 Likes
      • 7.2.2 Dislikes
      • 7.2.3 Changes to Increase Effectiveness
    • 7.3 Check-in
      • 7.3.1 Likes
      • 7.3.2 Dislikes
      • 7.3.3 Changes to Increase Effectiveness
  • 8 Conclusion
  • 9 Analyst Contacts
  • 10 Appendix: Focus Group/In-Home Interview Participant Profiles
  • 11 Appendix: Web Survey Respondent Profiles

For more information about our services please contact us or email support@strategyanalytics.com

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message:

please enter captcha from left