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Advanced HMI Strategies

How YouTube Limited Data Plans and Music File-sharing Apps are Impacting Music Behaviors



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Report Summary:

While streaming music is currently the fastest growing music service in the US, MP3 music consumption also continues to grow in both the US and Western Europe. Consumers spend most of their time listening to music while at work and/or school. Heavier music enthusiasts are now looking to multiple sources and services to fulfill their music preferences. The use of YouTube for consuming music continues to grow in popularity and usage. Across the US and Western Europe, YouTube topped the list of most preferred music service brands by respondents. Strategy Analytics research shows that data limits on data plans and music file sharing download apps are causing an impact on consumer music behavior.

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