User Experience StrategiesAdvanced HMI Strategies

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Author: Monica Wong
Publication Date: Sep 19 2014
Pages: 28
 Report Type: Buyer Analysis

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Ease of Use Long Battery Life & Trusted Manufacturer are Most Important Mobile Phone Purchase Priorities



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Report Summary:

For respondents both in the US and Western Europe, ease of use, long battery life and from a trusted manufacturer continue to be the top three purchase priorities when purchasing a new mobile phone. In the US, phones that can transfer content easily, are from a trusted manufacturer and operating system of choice are the three characteristics that have increased most in terms of purchase importance, since 2012. Comparatively, in Western Europe, importance in a phone that comes with an operating system of choice and one that lets the user download applications has increased most since 2012.

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