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Advanced HMI Strategies

Digital Voice Assistants: Consumer Perceptions & UX Challenges 2023

Report Summary:

In February 2023, Strategy Analytics surveyed 364 respondents in the US to gauge their level of satisfaction with voice recognition / digital assistants on a number of every-day consumer devices. This included: smartphones, smart TVs, streaming media players, in-vehicle and smart speakers.

Respondents were asked how often they used the voice recognition features on each device, in addition to indicating their level of satisfaction with a number of features of their voice control / digital assistant on each device.

This report delivers the results of this consumer survey.

Table of Contents

  1. Introduction and Methodology
  2. Voice Recognition: Use Case Interest and Satisfaction
  3. Voice Recognition: Smartphone
  4. Voice Recognition: In-Vehicle
  5. Voice Recognition: Smart Speaker
  6. Voice Recognition: Smart TV
  7. Voice Recognition: Streaming Media Player
  8. Concluding Insights

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