User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Device Benchmark: Roku 3

Please contact us to discuss pricing Contact Us

Report Summary:

With the abundant amount of connected media devices on the market today, it is imperative that manufacturers of such devices provide standout, value-added features that are unavailable with other connected media devices. Overall, the Roku 3 streaming media device provides a simplified UI that is easy to navigate. However, consumer expectations of a UI for a streaming media device stems from the look and feel of personal devices they use on a daily basis (e.g. smartphone, tablet); a quality that did not resonate for participants when using the Roku 3. When compared to other connected devices on the market, the UI of the Roku 3 was considered less sleek and polished.  However, not only does the Roku 3 provide the typical apps/services and features available on most connected media devices, it also offers users beneficial features unavailable on competitor devices, such as a Wi-Fi Direct remote, an unbiased and comprehensive search, the Roku Feed, the Roku App, and the headphone jack. When it comes to the discovery of content, the Roku 3 has excelled in providing a seamless search for movies, TV shows, and actors/directors, with results from the top streaming channels (e.g. Netflix, Amazon, Hulu, etc.); making it easier for users to discover content available and pricing options they might have overlooked, if required to search each service individually.
Table of Contents

3.1     Smart TVs  6

3.2     Dedicated Media Streaming Device  9

6.1     User Interface  16

6.2     Wi-Fi Direct Remote  17

6.3     Text Input 20

6.4     Homescreen  23

6.5     Movie & TV Store by M-GO (US Only) 25

8.1     Roku Feed (US Only) 39

8.2     Channels  42

8.3     News by AOL On  48

8.4     Roku App  51

8.5     Headphone Jack  54

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: