User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Device Benchmark: Nexus Player



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Report Summary:

Dedicated streaming media devices have become popular amongst consumers as they provide all features and aspects of a smart TV and game console, for a cheaper price. However, as more and more connected devices are released to the market, including STBs, smart TVs, game consoles and streaming media devices, how will consumers choose what they want and what they need in such a device? In the end, manufacturers of streaming media devices must take into consideration all types of media consumers: ‘cord-cutters,’ ‘casual gamers,’ ‘productivity junkies’ and ‘devoted pay TV users,’ in order to provide all critical aspects vital to the media experience on the larger screen. The Nexus Player provided a compelling media experience. Participants found the UI to be simple and user-friendly; the voice search and Google Cast were considered value-added benefits. Overall, 11/12 participants indicated that they would purchase a Nexus Player for themselves, depending on price.
Table of Contents

1 EXECUTIVE SUMMARY 2
2 INTRODUCTION 7
3 CONNECTED DEVICE USAGE 8
3.1 SMART TVS 8
3.2 DEDICATED STREAMING MEDIA DEVICES 11
4 CABLE/SATELLITE TV AND OTT SVOD SUBSCRIPTIONS 15
5 FIRST IMPRESSIONS OF THE NEXUS PLAYER 17
6 NEXUS PLAYER 19
6.1 USER INTERFACE 19
6.2 THE REMOTE 20
6.3 TEXT INPUT 22
6.4 HOMESCREEN 25
6.5 GOOGLE PLAY: MOVIES & TV 28
7 VOICE SEARCH 37
8 VALUE-ADDED FEATURES 49
8.1 GOOGLE PLAY: STORE 49
8.2 GOOGLE PLAY: GAMES 51
8.3 GOOGLE CAST 54
9 PURCHASE CONSIDERATION 59
10 CONCLUSION 62
11 ANALYST CONTACTS 64
12 APPENDIX: PARTICIPANT PROFILES 65

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