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Advanced HMI Strategies

Design Ranks High for Chinese Mobile Phone Purchase Priorities

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Report Summary:

This report presents the findings of Strategy Analytics’ web survey into mobile phone purchase priorities in China. Overall, Chinese consumers ranked ‘trusted manufacturer’, ‘easy to use’, and ‘lightweight’ as the top three priorities when purchasing their next mobile phone. Compared to consumers in the US and Western Europe, Chinese consumers place relatively greater importance on factors related to physical design. Ease of use was considered one of the top priorities by consumers of all device tiers, while premium smartphone consumers are the only group to include ‘long battery life’ in their top five.

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