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Advanced HMI Strategies

Data Privacy (Part 2 of 2): Survey Highlights Privacy Paradox

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Report Summary:

This report is Part 2 of our series on consumer perceptions of data privacy. Part 1 discussed the results of online focus groups in the US and UK. This report validates those findings with an online survey of US and UK consumers, focusing on strategies utilized to protect privacy, perceptions of major brands with respect to privacy and security, and perceived sensitivity of different types of personal data. Implications of this data and the privacy paradox are discussed.

Also see Part 1 of our series on privacy

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