User Experience StrategiesAdvanced HMI Strategies

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Author: Christopher Dodge
Publication Date: Jun 22 2015
Report Type: Insight, Word
Advanced HMI Strategies

Consumer Privacy Concerns: What Is My Data Being Used For?

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Report Summary:

Strategy Analytics conducted focus groups with consumers in the US and UK to understand their concerns and behaviors around their personal privacy related to their mobile devices. Most consumers understand that living in a connected world means big data consumption, but they also want to limit what personal data is sought after. Greater trust exists more with well-known, used brands; less trust is associated with third party apps.

Table of Contents

  1. Executive Summary
  2. Consumer Reservations Related to Big Data Consumption
  3. Mobile Apps Present the Biggest Concern For Data Harvesting
  4. Implications

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