User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Consumer Cloud Storage Services: Industry Trends, Consumer Attitudes, and Telemetry Findings



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Report Summary:

Consumer cloud storage services are finding rapid traction among mobile users. Device OEMs and Mobile Operators are embracing cloud services by pre-installing these services at the factory. Through compelling out-of-the-box experiences, OEMs and Operators are betting cloud as a major play in product differentiation, driving brand loyalty, and managing churn. Storage service providers are keen in expanding their user base through these partnerships, it also presents opportunities in upselling premium services in the long term. Through three distinct, yet complementary research methodologies: supply side, demand side (user experience), and Telemetry research, Strategy Analytics examines the industry trends, adoption of cloud services, consumer attitudes and preferences, and finally benchmarks the performance of two of the leading cloud services through Strategy Analytics’ AppOptix Consumer Telemetry Platform.

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