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Advanced HMI Strategies

Chinese Mobile Video Consumers: Longer-Length Content Watched on Smartphone



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Report Summary:

This report presents the findings of Strategy Analytics’ focus group study with mobile video consumers in China. In 2016, participants claimed that longer –length content such as movies and TV series were commonly watched on a smartphone. While free video content have become hard to obtain in China nowadays, participants exhibited a strong willingness to pay for video content.


Table of Contents

1. Executive Summary 3
2. Introduction 4
3. Video Device Usage 5
     3.1 Smartphone Video Source 7
4. OTT Video Services 9
     4.1 Video Service Subscription 10
5. Conclusion 12
6. Contact the author of this report: 13
7. Appendix: Participant Profile 14

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