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Advanced HMI Strategies

Chinese Mobile Phone Users Feature Usage

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Report Summary:

This report presents the findings of Strategy Analytics’ web survey into consumer usage of on-device features in China. More than 90% of respondents reported having games, music player, and camera features on their device. Overall, respondents exhibited the highest weekly usage of the music player and camera features. Male consumers are likely to use the WiFi feature most often, while female consumers exhibited higher usage of the camera. Smartphone owners are likely to use their devices for all features more frequently than non-smartphone owners, while Apple iPhone owners reported higher usage of most features than owners of any other brand.

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