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Advanced HMI Strategies

Chinese Mobile Phone Users: Camera Usage Behaviors

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Report Summary:

This report presents the findings of Strategy Analytics’ online survey of mobile phone users in China, investigating their use behaviour of the camera features on mobile phone. Aside from the basic photo taking functionalities with the main and front-facing cameras, Chinese respondents exhibited the highest usage of zoom in and flashlight. With high usage of mobile phone camera, over half of respondents claimed that the mobile phone camera has replaced their digital still cameras for photography needs.

Table of Contents

  1. Executive Summary
  2. Introduction
  3. Camera Usage Behaviors
    3.1 Camera Feature Usage by Gender
    3.2 Camera Feature Usage by Device Tier
  4. Consumer Attitude towards Mobile Phone Camera
  5. Conclusion
  6. Analyst Contacts
  7. Participant Profiles

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