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Author: Paul Brown
Publication Date: Nov 04 2014
Pages: 20
Report Type: Buyer Analysis
Advanced HMI Strategies

Chinese Headset Consumers Usage and Satisfaction

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Report Summary:

This report presents Strategy Analytics’ survey into music headset consumers in Shenzhen, China, investigating the usage and satisfaction of music headsets. Bluetooth stereo headset users exhibited higher usage of their headsets across all features. Consumers are most likely to use their headsets at home and on public transportation. While headsets are not in use, consumers tend to leave them at home. Compared to corded headset owners, Bluetooth stereo headset owners also exhibited considerably higher levels of satisfaction for their headsets.

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