User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Chinese Consumer Satisfaction: Strong Increases Across All Features, but Battery Life Still an Issue

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Report Summary:

Overall device satisfaction in China is high, with steady increases across all core device features and services assessed by Strategy Analytics since 2014. Consumers are most satisfied with their phone’s camera picture quality, display quality, ease of browsing the web, and general ease of use.  However, consumers in China are least satisfied with their phone’s battery life. As long battery life is the second-most important factor for Chinese consumers when looking to purchase their next smartphone, device OEMs who can effectively corner this area stand to promote their device as strong differentiators across their competition – regardless of mobile OS.  Premium smartphone owners are more satisfied with every device feature and service assessed compared to owners of entry smartphones.  Taking all features and services into account, Apple owners in China are the most satisfied with their devices.

Table of Contents

1. Executive Summary 3
2. Introduction 4
3. Overall Mobile Phone Feature Satisfaction 5
4. Satisfaction by Feature/Service 8
   4.1 Network Data Speeds 8
   4.2 Display Size 8
   4.3 Smartphone Display Quality 9
   4.4 Ease of Use: All Device Tiers Combined 10
   4.5 Media Content Transfer: All Device Tiers Combined 11
   4.6 Smartphone Web Browsing 12
   4.7 Battery Life: All Device Tiers Combined 13
   4.8 Camera Picture Quality: All Device Tiers Combined 14
   4.9 Ease of Entering Text Quickly and Accurately: All Device Tiers Combined 16
   4.10 Reliability and Lack of Defects: All Device Tiers Combined 17
   4.11 Ease of Accessing Social Networking Sites on Smartphones 18
   4.12 Ease of Sending and Receiving Emails on Smartphone 19
   4.13 Software Update Frequency: All Device Tiers Combined 20
   4.14 Overall Device Satisfaction 21
5. Conclusions 23
6. Analyst Contacts 24
7. Participant Profiles 25

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