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Advanced HMI Strategies

China Smartphone Size Preference 2016: 5.3" and 5.5" Most Preferred Size

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Report Summary:

In 2016, Chinese smartphone owners indicated the highest interest in purchasing devices with a display size between 5.3” and 5.5”. Consumer preference in devices with a display size of 4.7” or smaller has declined from 2015 to 2016, while almost half of all participants chose a prototype with a larger display size than their current device as their most preferred. 
Table of Contents

1. Executive Summary
2. Introduction
3. Overall Size Preference
3.1 Size Preference over Time
4. Purchase Intentions
    4.1 Smartphone Size Preference by Gender
    4.2 Smartphone Size Interest by Current OS 
    4.3 Size Preference by Current Phone
5. Smartphone Thickness Preference
6. Conclusion
7. Analysts Contact
8. Appendix: Participant Profile

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