User Experience StrategiesAdvanced HMI Strategies

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Author: Paul Brown
Publication Date: Aug 16 2013
Pages: 4
Report Type: Insight, Word
Advanced HMI Strategies

Brand Affiliation of Chinese Smart TV Owners

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Report Summary:

Similar to consumers in the West, Chinese connected TV owners typically decide what to watch by a certain genre they are interested in. “Real-time” live programmes are the most watched TV programmes by Chinese consumers. Entertainment is the main reason Chinese consumers watch TV, while some consumers also expect TV programmes to provide educational information. OTT TV content is considered a supplement to broadcasted TV content. For OTT TV/video content, the online ratings, reviews, and story introductions are the most important factors that consumers use to help judge if a show/movie is of interest to them.

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