This report presents the findings of Strategy Analytics’ UX Innovation Practice web survey research presenting consumer headset brand preferences between 34 different brands total.  Bose was the most preferred headset brand in the US, Western Europe and India.  Respondents in China rated Apple as the most preferred headset brand.  Sony was rated in the top three brands in all regions. 

1.         Introduction       3

2.         Headset Brand Preference         4

2.1        Headset Brand Preference: United States           4

2.2        Headset Brand Preference: Western Europe       7

2.3        Headset Brand Preference: China           9

2.4        Headset Brand Preference: India            11

3.         Conclusion        13

4.         Analyst Contacts           14

5.         Appendix A: Participant Profiles            15