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In both the US and Western Europe, consumers rated long battery life as the most important on device feature overall. The second highest feature priority in both regions was the Wi-Fi feature. 4G/LTE and the camera were also included in the top 5 prioritized features in both regions. For US respondents 4G/LTE showed the greatest increase from 2014-2015, while hi-definition display had the highest feature priority increase in Western Europe. Females place greater importance in the camera – both front and back than males. 

1. Executive Summary 
2. Introduction 
3. Feature Priorities – Importance 
    3.1 Region 
           3.1.1 US 
           3.1.2 Western Europe 
4. Overall Feature Priorities 
    4.1 US 
    4.2 Western Europe 
5. Overall Device Features over Time 
    5.1 US 
    5.2 Western Europe 
6. Device Feature Priorities by Tier 
    6.1 US 
    6.2 Western Europe 
7. Device Feature Priorities by Age 
    7.1 US 
    7.2 Western Europe 
8. Device Feature Priorities by Gender 
    8.1 US 
    8.2 Western Europe 
9. Conclusion 
10. Analyst Contacts 
11. Participant Profiles