User Experience StrategiesAdvanced HMI Strategies

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Author: Lisa Cooper
Co Author: Chris Schreiner
Publication Date: Nov 04 2021
Pages: 21
Report Type: Report, PowerPoint
Advanced HMI Strategies

Augmented Reality: Consumer Use and Satisfaction

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Report Summary:

This report provides the results of a recent online  survey in the US, UK, and China to examine frequency of use and satisfaction levels when using augmented reality (AR) in 8 different use cases in the past year. 

These use cases were:
  • Try-before-you-buy: Clothing, makeup, and accessories
  • Try-before-you-buy: Appliances
  • Try-before-you-buy: Furniture
  • Try-before-you-buy: Paint/wallpaper
  • Gaming
  • Navigation
  • Messaging
  • Education
Recommendations to enhance the user experience for AR are also discussed.

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