User Experience StrategiesAdvanced HMI Strategies

Advanced HMI Strategies

Apple TV (4th Generation) Attempts to bring the Smartphone Experience to the Big Screen with the Siri Remote

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

The 4th generation Apple TV has not only streamlined the TV/video experience, but also brought aspects of the smartphone experience to the big screen with the addition of the Siri Remote and value-added features. Overall, 23/25 survey respondents are satisfied with their Apple TV, with 16/25 very satisfied. The Siri Remote provides fluidity to the navigating experience, allowing users to use a familiar touchscreen-like surface to quickly and efficiently navigate the UI. While Siri itself offers users the ability to use natural commands for a variety of use cases including opening apps, searching for media content and controlling playback; making searches  for content of interest less cumbersome. However, the newest Apple TV still has its downfalls, giving way to its competitors to refine the dedicated streaming media device even more.
Table of Contents

3.1     Reasons for Purchase  7

3.2     Usage  10

6.1     Video Streaming  19

6.2     Gaming  20

6.3     Airplay  21

6.4     Remote App  24

6.5     App Store  25

7.1     Design  27

7.2     Usage  28

9.1     Satisfaction  41

9.2     Improvements & Desires  42

For more information about our services please contact us or email

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left