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Advanced HMI Strategies

Amazon Instant Video Expert Review

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Report Summary:

This report presents the findings of Strategy Analytics’ Connected Home UX expert evaluation of Amazon Instant Video. To understand the user experience and functionality of Amazon Instant Video, Strategy Analytics reviewed this OTT media service to highlight the user interface, differentiating experiences and core features. The expert review was completed in July 2015, accessing Amazon Instant Video via its website ( and through an app (in this case, the Amazon app was loaded onto a Samsung Galaxy Tab 3). The results of both are included in this review. Based on our analysis of Amazon Instant Video, this report provides key highlights and recommendations for this service.
Table of Contents

1. Introduction

2. UX Overview

3. Differentiating Experiences


4. Core Features

  • Signing in using generic Amazon credentials
  • Home page
  • Search
  • Watching content
  • Your Watchlist
  • Your Video Library
  • Feedback
  • Settings
  • Help

5. Conclusions

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  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

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